The industry may change – from sporting events and concerts to local businesses, retail and healthcare – but the approach remains the same: Find your people, highlight what makes your brand special, communicate that clearly and cleverly, and use the proper tools, channels, and data to keep your business memorable.
Offering end to end marketing consulting services for business who want to acquire and retain customers, and get people talking about their brand.
See more about the services offered here.
Professional Experience
Healthcare
- Director, Marketing and Communications | InformedDNA
- Director of Marketing Communications | gWell
Retail
- Senior Marketing Manager | Boston Interiors
- Email Marketing Manager, Senior Brand Manager | Boden
- E-commerce Marketing Manager | PUMA
Travel & Events
- Director of Marketing | Target Sport Adventures
- Director of Marketing | Target Logistics
Independent Projects
- Co-founder, Marketing & Sales | Me You Paper
- Board Member, Volunteer | Our Grateful Garden
Currently available for short and long-term marketing consulting projects
How I Work
1. Discovery & Strategy I begin by learning about your business goals, target audience, and competition. Through interviews and market analysis, I find opportunities and create a strategy that connects marketing efforts with your overall business objectives.
2. Planning & Roadmap Every successful campaign needs a clear roadmap. I create detailed project plans with timelines, deliverables, and success metrics. Whether it’s a content calendar, product launch sequence, or digital transformation plan, you’ll know exactly what to expect and when.
3. Cross-Functional Collaboration Marketing success requires seamless teamwork. I work closely with your product, sales, clinical, and technical teams to ensure consistent messaging and smooth execution. My experience managing complex projects means I can navigate challenges and keep projects on track.
4. Implementation & Optimization I don’t just create strategies—I execute them. From writing copy and managing campaigns to training your team on new processes, I’m hands-on throughout implementation. I continuously monitor performance and make data-driven adjustments to maximize results.
5. Measurement & Growth Success is measured by results, not activities. I establish clear KPIs upfront and provide regular reporting on campaign performance, customer engagement, and ROI. Every project includes actionable insights to inform future marketing decisions and drive continuous improvement.
Mercaldi Ramella Marketing 